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Amazon Tutorials 04- Selling and Traditional Sourcing

Posted on October 24 2018

Amazon Tutorials 04- Selling and Traditional Sourcing

Consider this as the most important thing in your Amazon Business Journey. No matter how good your product if no one sees it no one can buy it. It's like a chef having the best menu with an empty restaurant but a lesser chef having a full restaurant because he knows how to market himself. 


When you have the best Menu and the Best Marketing you are unstoppable. 

Here is a guide of the list of Important things you could do:

  1. Speed Implementation:This is just to say act NOW. Stop thinking about your past Failures and get your act together. There is no Perfect time to do something so start now.
  2. The Three Phases of Selling: In the First phase, You always start to sell with the single most important thing. Then,Its time to differentiate as a unique selling preposition. Think about how you could convince people that what you have is better than what any other person has on the market. Second phase is
    Damage Control: Quality control - addressing any problems that come up. Last and Third phase is Innovation: In here keep in mind quality and improve the product where needed. Most important keep track and read customer reviews for clues and suggestions.
  3. Traditional Sourcing
      a. Alibaba
         Pros: Easy to Use
1.Quality in question here remember ‘Golden Sample’ - real  product is as good as sample
2.Traders, Listings can be posted by middlemen who are most of the time fluent in English just to connect you with the factory but pose as if they are the factory.
3.Wiring to personal accounts do not wire transfer directly to the manufacturer or through PayPal until you have a decent history with the manufacturer
4.Getting ripped off, Occasionally this can happen, but most often in regard to quality you may need a quality control company or a sourcing agent to verify.

          b.Trade Shows 
            I. Pros 
            1.Can physically see the product and meet the company 
            ii.  Cons:   
            1.May have to travel to these shows fairly often 
            2.May be expensive  

         C. Sourcing agents 
            i. Pros 
             1.They do most of the work 
              2.Can ensure quality control more effectively 
              3.They speak the language 
              4.They have the experience 
              5.They can offer better pricing 
          ii.  Cons 
             1. Pay them a 3%-10% commission 
             2.Some may get kickbacks from manufacturer (getting paid 2x) 
             3.They can get lazy in quality control 
             4.they may be working with many different people